There are perhaps few things as fickle as our love for a particular style of hair. Most trends turn out to be transient, blink and you miss it fads that quickly seem best relegated to old beauty magazines. Then, there are the few, the timeless, whose magnetism and perennial appeal no one can really explain. A classic example is ombre hair (or ambre hair, as some call it).
The history of the beauty industry is replete with products hailed as 'the next big thing' which turned out to be just more of the same old, same old. Sometimes, though, a product comes along that defies expectations, blows away the competition and becomes an indispensable part of the industry.
Olaplex is the perfect example. (Well, George Vallossian of Knightsbridge, too, but that's a whole different article).
Get 25% off when you book Olaplex Treatment and Blow Dry together with CODE: GVHAIR08 throughout August 2016
What is Olaplex?
In London, Olaplex has become the buzzword in hair treatment, just as it has around the world. Celebrity endorsements and dramatic before-and-after photos promise unprecedented results. But what is this revolutionary treatment?
To understand what Olaplex is, let's first understand what it is not; it is not a hair conditioner.
Conditioning is a largely cosmetic procedure for your hair which improves its appearance by working on the surface of the strands (despite what conditioner commercial animations depict). This gives hair a temporary smoothness and shine.
An Olaplex treatment, by comparison, is an almost surgical procedure - it penetrates hair and actually re-forms the disulphide sulphur bonds which are broken when hair is subjected to extensive chemical treatments.
The result – hair transformed, hair rejuvenated, hair beautiful.
It is not only this ability of Olaplex to reverse highly damaged hair that has caused such waves; when blended correctly with your colorant, it seems to have the ability to circumvent damage even before it can take hold.
If you have seen your hair grow limp and lifeless after years of successive colour treatments, or if your colourist refuses more treatments for fear of causing permanent damage, or even if you are considering dying your hair for the first time but are apprehensive of the long-term impact, perhaps it is time for you to discover for yourself the Olaplex promise.
How do Olaplex treatments work?
There are three specific components of the Olaplex treatment package – the Bond Multiplier, the Bond Perfector and the Hair Perfector - and a complete Olaplex treatment is a three-step process. The first two have to be applied professionally but you can opt to do the last yourself at home.
Step 1 – Olaplex No. 1, the Bond Multiplier
As the name suggests, this product gets to work creating the disulphide bonds in hair that give it its natural bounce and shine. This works whether your hair is limp or frazzled from previous treatments or if you are using Olaplex as insurance for future ones.
In fact, Bond Multiplier is versatile enough to be used as a stand-alone treatment or even mixed with bleach and applied directly to your hair in foils.
Step 2 – Olaplex No.2 – the Bond Perfector
The Bond Perfector is applied after bleach has been rinsed out of your hair and it continues the bond repair process started in the previous stage. The Perfector is left in for at least 20 minutes for maximum penetration to the most damaged parts of your tresses.
Step 3 – Olaplex No.3 – the Hair Perfector
The final step is a breeze and can be self-administered – simply apply the Hair Perfector to damp hair and comb through for maximum exposure. Leave it in for at least 10 minutes before washing your hair normally.
Extend the 10 minutes to an overnight application for even more dramatic results.
The George Vallossian Olaplex Experience
To get the ideal results from Olaplex, its components have to be applied in the right proportions, using the right techniques. This is particularly true of the first two steps which form the foundation upon which hair repair and extended protection can begin.
George Vallossian hair experts specialise in hair damage diagnosis and the application of all stages of the Olaplex treatment. We have achieved fabulous results for our clients by combining our own expertise with the immense potential of the Olaplex system.
We can do the same for you.
There is no need to suffer endless months of colour-damaged hair ever again – Olaplex and George Vallossian of Knightsbridge together will make that a distant memory.
Our VIP Home Service covers several areas of London. Please contact us for further details.
You have heard the name, you have seen the results on others; now, experience for yourself the incredible sheen, amazing texture and exquisite beauty of this amazing innovation in hair care through the expert hands at George Vallossian in Knightsbridge, London.
The treatment process
The Brazilian Blow Dry has come to be known by several names: the Brazilian, the Brazilian Keratin Treatment, the Brazilian Blowout, the Keratin Blow Dry, the Keratin Cure and Keratin Straightening. This smorgasbord of titles refers to a single procedure that has proven to be a godsend for anyone with hair that is curly, wavy or just hard to manage.
Before Brazilian Blowdry Treatment
After Brazilian Blowdry Treatment
A large part of its formidable reputation has as its basis the almost unbelievably transformative results that manifest virtually immediately and last up to four months after a single treatment. But what is this elixir for the hair? How can it achieve results that have eluded scientists, researchers and frustrated hair straightener-users for so long?
The answer, it seems, lay within hair all along; the Brazilian Blow Dry uses as its main active ingredient Keratin, the same protein of which hair is naturally composed. Keratin is also found in the nails and skin.
The Brazilian Blow Dry process uses Keratin sourced naturally and infuses it into the locks of the individual receiving the treatment. Because this protein occurs naturally in hair, it is readily absorbed into the strands and the roots. This rapid penetration ensures that the results of this treatment become evident relatively much faster than those of others that use chemicals.
Once absorbed, the Keratin gets straight to work doing what it does naturally in human hair – repairing the damage from the inside out. On the surface, the method of application ensures that the Keratin is sealed within the cuticle of each hair. Also sealed within is moisture, and the combination of the two together results in visible results that are immediately obvious.
The exterior coat has another critical function: to prevent further damage, thereby giving bad hair a one-two punch from which it won’t recover. Whether it is moisture, heat or both that your hair reacts unfavourably to, it will now have a formidable layer of protection that keeps it safe and looking shinier than ever before. Rain, humidity, sweat? No problems.
You will notice that your hair is straight, silky and smooth after a single Brazilian Blowdry treatment. Depending on the natural state of your hair and the frequency with which you wash it, you can enjoy the results for between two and four months. Successive treatments will reinforce earlier ones so your hair retains its improved look and texture longer each time. The high demand for treatments may be partially attributed to how easy hair maintenance becomes for months afterwards; minimal styling and bow-drying will be required to maintain its fantastic look.
Brazilian Blow Dries work so well because the process eschews the approach taken by others like hair relaxation and thermal treatments which use an artificial chemical to forcibly alter the internal structure of the hair. Its replenishing and reconditioning properties are unmatched and will leave your hair more resilient than ever before.